Press Release: Graduway and EverTrue Announce Strategic Partnership Helping Alumni Relations and Development Offices Work Toward Shared Goals
Graduway and EverTrue working together will help alumni relations and development offices align toward shared goals. As part of the partnership, the companies will develop an exclusive integration between both platforms to increase alumni engagement and drive more effective fundraising. This agreement will see EverTrue’s Alumni Community customers automatically become customers of Graduway’s integrated directory and mentorship platform.
Graduway and EverTrue, two leading advancement software providers, have announced a strategic partnership that will help colleges and independent schools offer meaningful alumni experiences that lead to more fundraising opportunities.
A new integration between the two platforms will bring both sides of the advancement shop — alumni and parent relations and development — closer together than ever before. As alumni relations and career services programs add value to the graduate experience through Graduway’s mentorship and networking platform, interactions from alumni will become valuable leads for fundraisers who use EverTrue to measure engagement and discover new prospects.
“By bringing together Graduway, the leading platform for alumni networks, and EverTrue, the leading advancement automation software platform, we’re empowering schools to leverage their networks to more strategically meet their organization’s fundraising goals,” said Daniel Cohen, Graduway’s Founder and CEO. “Our two companies are replicating the closer alignment we are seeing between alumni relations and development departments who are working more collaboratively than ever before.”
“This partnership is about delivering value — for alumni who want career development and networking opportunities from their alma mater and for fundraisers who seek to build relationships in pursuit of a better world,” said Brent Grinna, Founder and CEO of EverTrue. “Over the last several years, Graduway has established clear market leadership in the alumni engagement and mentoring categories. By partnering with Graduway, alumni will have more opportunities for meaningful connections, which will ultimately lead to stronger engagement and increase fundraising potential.”
As part of this agreement, EverTrue’s Alumni Community customers will automatically become customers of Graduway’s integrated directory and mentorship platform. These organizations can also add Graduway’s customizable discussion groups, job boards and event management tools.
“This new partnership signifies great benefits for the development and alumni relations industry,” said James Stofan, Vice President for Alumni Relations at the Tulane University Alumni Association, a leading alumni association which is a customer of both platforms. “We’ve already seen how meaningful engagement leads to deeper connections with alumni. Now via Graduway’s partnership with EverTrue, we will have even greater visibility into the reach of our mentoring and networking programs and clearly demonstrate how adding value to our alumni experience translates to more support for Tulane worldwide.”
As the first step in this agreement, EverTrue and Graduway will introduce a new integration that allows EverTrue users to qualify active users of the Graduway platform as prospective donors and volunteers across the giving funnel. By combining this activity with insights from EverTrue’s more than 80 search filters which include other forms of engagement, giving history, and capacity scores, fundraisers will connect with new potential donors and alumni relations teams will better quantify their efforts.
Mutual customers can also use these insights to identify the best potential ambassadors and career mentors, driving more meaningful engagement and adding value to the programs supported by Graduway’s leading alumni networking platform.
Headquartered in the U.K. with operations in the U.S. and Israel, Graduway is trusted by 1,000+ educational institutions and non profits to power their alumni relations and digital career communities, including UCLA, Johns Hopkins and the University of Oxford. Founded in 2009 by Daniel Cohen, author of ‘Alumni Therapy’ and ‘The Mentoring Revolution’, Graduway exclusively hosts the Graduway Leaders Summit as a key gathering of leaders and executives from Alumni Relations, Career Services and Advancement. Visit Graduway at www.events.graduway.com.
EverTrue is the leading advancement automation platform that gives advancement teams a comprehensive view of every donor by connecting their data to a hub of social and demographic information sources. Today more than half of the top 100 colleges use EverTrue’s modern, mobile-first platform to engage alumni, fundraise, discover prospects, manage gift officer portfolios, and coordinate volunteer programs. EverTrue is headquartered in Boston, MA and is backed by University Ventures and Bain Capital Ventures. Visit EverTrue at www.evertrue.com.